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Business Marketing as a Service (BMaaS)
Before the advent of the internet and technology, marketing and advertising consisted primarily of print, radio, TV, Billboards/signage, events, catering, and referrals or word of mouth. Word of mouth usually entailed a few friends, colleagues and family members. With the advent of the internet, word of mouth took on a whole new range of broadcast capability. In that regard, brand management and advertising were a lot simpler as there were fewer options.
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Technology has expanded those options with smartphones, smart mirrors, Wi-Fi, mobile billboards, various social media options like Facebook, Google, Instagram, LinkedIn, Pinterest, and Twitter to name a few. Instead of just radio and TV, one can now create their own live podcast or blog.
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All of these branding and marketing tools not only come with a price of their own but an education price for the small and medium business owners who can’t afford the cost of the large advertising agencies nor do they have the time to learn as they are operating a business.
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We combined our resources, pools of talents and people to be able to provide a managed service with the small business in mind. Our vision is to sit on the owner/proprietor's side of the table and help them determine which services provide the best ROI marketing and advertising investment, help them develop a strategic plan, and then help to implement the plans in a timely manner. We take the role of your 1099 Chief Marketing Officer so you can do what you do best in managing your business.
Our BMaaS program comes in three forms of managed services: subscription, project management, or hourly. When combined with our Digital Marketing or Web Engineering as a Service, you get an effective approach to positioning your brand or reaching your target audiences. We start with a 30,60, 90-day plan as we work for your success.
Areas we cover:
1. Development of a strategic plan
2. Review of existing contracts
3. Determine ROI parameters
4. Review digital marketing plan and assets: web pages, social media, smartphones, blogs,
podcasts, etc.
5. Determine strategy based on budget
6. Manage events as desired to increase market awareness
7. Manage photography and layouts for ads, displays, etc.
8. Edit and assist with press releases and work with any public relation firms desired
9. Manage and assist with clothing details
10. Represent client in any marketing negotiation
11. Assist with any trade associations presentations
12. Manage Digital Marketing (DMaaS) and Web Engineering (WEaaS) including app design
13. Provide and manage graphics design
14. Assist any other local contractor required to implement your strategy
1. Development of a strategic plan
2. Review of existing contracts
3. Determine ROI parameters
4. Review digital marketing plan and assets: web pages, social media, smartphones, blogs,
podcasts, etc.
5. Determine strategy based on budget
6. Manage events as desired to increase market awareness
7. Manage photography and layouts for ads, displays, etc.
8. Edit and assist with press releases and work with any public relation firms desired
9. Manage and assist with clothing details
10. Represent client in any marketing negotiation
11. Assist with any trade associations presentations
12. Manage Digital Marketing (DMaaS) and Web Engineering (WEaaS) including app design
13. Provide and manage graphics design
14. Assist any other local contractor required to implement your strategy
